Seminar

SERVICE BUSINESS STRATEGY

 

Rationale:

Even though it is important to involve business strategies in customer service practices, there are only a few businesses that understand this and make the effort to do so. This programme will provide participants with a deeper understanding of customer service psychology and how to use it to provide excellent service to their customers.

 

Course Objectives:

  • Learn how a great service attitude affects service, and prepare to deliver this service mindset to the customer.
  • Understand customers’ expectations and behaviour.
  • Understand the defining traits of a service professional.
  • Identify how you and your team can provide a proactive service experience to your customers.

 

Course Contents:

  • The importance and meaning of service to have a competitive edge
  • The methodology of the psychology of service (a concept to help analyse customers)
  • The cycle of success and failure in the service industry.
  • Storyteller strategies

 

Training Methodology:

  • Power Point presentation
  • Movie clips
  • Group activities

 

Course Duration:  3 hours

Medium of Instruction:  Thai

Participants:  Minimum 20 persons per course

Venue:  Mandarin Oriental, Bangkok

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